姚子焰

职称：讲师

所在系：信息管理与信息系统系

电子邮箱：202414349@sdtbu.edu.cn

办公室：6教718

教育经历

2016.03-2023.02， 韩国釜山大学商学院管理信息系统专业，管理学博士。

2014.03-2016.02，韩国釜山大学商学院管理信息系统专业，管理学硕士。    

2007.09-2011.06， 沈阳师范大学粮食学院食品科学与工程专业，工学学士。

研究领域

在线评论，社交媒体，数据分析

代表性研究成果

1.Yao, Z., Nam, S., Kim, E., & Hong, T. (2024). The impact of channel andvideo characteristics on the perceived helpfulness of product video reviews on social media. Asia Pacific Journal of Information Systems, 23(4), 980-1003.    

2.Yao, Z., Hong, T., & Kim, E. (2024). Exploring the impact of informational factors in online reviews on review helpfulness. Information Systems Review,26(4), 289-310.    

3.Yao, Z., Hong, T., & Kim, E. (2024). Does Diverse Information Enhance the Helpfulness of Online Reviews A Diversity Perspective Based on Topic Modeling and Sentiment Analysis.Journal of Intelligence and Information Systems,30(4), 41-69.    

4.Yao, Z., Park, J., & Hong, T. (2021). A study on the Influence of Sentiment and Emotion on Review Helpfulness through Online Reviews of Restaurants. Knowledge Management Research, 22(10), 243-267.

5.Yao, Z., Kim, E., J., & Hong, T. (2020). A study on cultural characteristics of foreign tourists visiting Korea based on text mining of online review. The Journal of Information Systems,29(4),171-191.    

6.Yao, Z., Park, Y., & Hong, T. (2020). A Study on the Effect of Reviewer's Attributes on the Usefulness of Online Review. The Journal of Information Systems,29(2), 173-195.    

作者：李雅慧 编辑：韩茹 审核：沙永海